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090 _943711
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099 _tLIVR
100 _a20130715 frey50
101 _afre
200 _aMarketing direct
_bLIVR
_econcepts et méthodes
_fPierre DESMET
205 _a2éd.
210 _aPARIS
_cDUNOD
_d2001
215 _a360p.
_d24cm.
610 _aMARKETING
_aSTRATEGIE
_aMARKETING DIRECT
_aCLIENT
_aCOMMUNICATION
_aTRANSACTION
_aMEDIA
700 1 _aDESMET
_bPierre