000 005890000a22001690004500
001 43694
010 _a2-1005376-0
090 _943705
_a43694
099 _tLIVR
100 _a20130715 frey50
101 _afre
200 _aAlternatives marketing
_bLIVR
_eréponses marketing aux nouveaux consommateurs
_fBernard COVA
_fVéronique COVA
210 _aPARIS
_cDUNOD
_d2001
215 _a208p.
_d24cm.
610 _aMARKETING
_aMARKETING ONE TO ONE
_aCYBERCONSOMMATION
_aINFORMATIQUE
_aINTERNET
_aE-MARKRTING
_aCONSOMMATION
_aONSOMMATEUR
700 1 _aCOVA
_bBernard
701 1 _aCOVA
_bVéronique