000 004400000a22001450004500
001 43352
090 _943363
_a43352
099 _tLIVR
100 _a20130715 frey50
101 _aeng
200 _aMarket driven management
_bLIVR
_estrategic and operational marketing
_fJEAN-JACQUES LAMBIN
210 _aLONDON
_cMACMILLAN
_d2000
215 _a735P.
_d24CM.
610 _aMANAGEMENT
_aMARKETING STRATEGIQUE
700 1 _aLAMBIN
_bJEAN-JACQUES