000 004910000a22001570004500
001 15909
010 _a2-84074-103-2
090 _915912
_a15909
099 _tLIVR
100 _a20130715 frey50
101 _afre
200 _aLe marketing strategique
_bLIVR
_eune perspective européenne
_fJean-Jacques LAMBIN
210 _aParis
_cEdiscience international
_d1994
215 _a578p.
_d24cm.
610 _aMARKETING STRATEGIQUE
_aENTREPRISE
_aCOMPETITIVITE
700 1 _aLAMBIN
_bJean-Jacques