000 005090000a22001810004500
001 11251
010 _a2-85790-092-9
090 _911254
_a11251
099 _tLIVR
100 _a20130715 frey50
101 _afre
200 _aMarketing management
_bLIVR
_fBernard DUBOIS
_fPHILIP KOTLER
205 _a8éme éd.
210 _aParis
_cPUBLI-UNION
_d1994
215 _a742p.
_d25cm.
610 _aMANAGEMENT
_aMARKETING
_aPLANIFICATION
_aCONCURRENCE
700 1 _aDUBOIS
_bBernard
701 1 _aKOTLER
_bPHILIP