Livre
Kotler, Philip
Marketing management / Kevin Lane, Keller Delphine, Manceau Philip, Kotler
. - Paris :Pearson France :2012
. - 1 vol. (XL-841 p.) : ill. ; 23 cm
-ISBN : 9782744076237
-Notes :Bibliogr. p. 793-813
marketing; marché; relation client; stratégie; management
Exemplaires
| Localisation | Cote |
| Magasin | B47056 |