TY  - GEN
AU  - LAURENT
TI  - La grande mutation des marques high tech
SN  - 2-7440-6118-2
PY  - 2005///
CY  - PARIS
PB  - PEARSON EDUCATION, VILLAGE MONDIAL
KW  - MARKETING
KW  - SOCIETE
KW  - CONSOMMATION
KW  - INNOVATION TECHNOLOGIQUE
KW  - NTIC
KW  - HIGH TECH
ER  -