TY  - GEN
AU  - LAMARQUE
AU  - ZOLLINGER
TI  - Marketing et strategie de la banque
T2  - GESTION SUP
SN  - 2-10-0041-31-2
PY  - 1999///
CY  - PARIS
PB  - DUNOD
KW  - MARKETING
KW  - STRATEGIE
KW  - BANQUE
KW  - SERVICE
KW  - CLIENT
KW  - COMMUNICATION
KW  - CONCURRENCE
ER  -