TY  - GEN
AU  - DUBOIS
AU  - KOTLER
TI  - Marketing management
SN  - 2-85790-092-9
PY  - 1994///
CY  - Paris
PB  - PUBLI-UNION
KW  - MANAGEMENT
KW  - MARKETING
KW  - PLANIFICATION
KW  - CONCURRENCE
ER  -