TY  - GEN
AU  - LOVELOCK
TI  - Marketing des services
SN  - 978-2-7440-7265-9
PY  - 2009///
CY  - Paris
PB  - PEARSON EDUCATION
KW  - MARKETING
KW  - CONSOMMATEUR
KW  - SERVICE
KW  - MARCHE
KW  - COMPORTEMENT
KW  - CLIENT
ER  -