TY  - GEN
AU  - ANDERSON
AU  - NARUS
TI  - Business market management
SN  - 0-13-522657-0
PY  - 1998///
CY  - NEW JERSEY
PB  - PRENTICE HALL INTERNATIONAL
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING STRATEGIQUE
KW  - RELATIONS HUMAINES
KW  - GROUPE DE TRAVAIL
KW  - INFORMATION
KW  - CONSOMMATION
KW  - CLIENT
KW  - MARCHE
KW  - OFFRE
KW  - DEMANDE
ER  -