ANDERSON, JAMES C. Business market management : Understanding, creating, and delivering value / JAMES C. ANDERSON James A. NARUS
. - NEW JERSEY :PRENTICE HALL INTERNATIONAL :1998
. - 430p. ; 24cm.
-ISBN : 0-13-522657-0
MANAGEMENT; MARKETING; MARKETING STRATEGIQUE; RELATIONS HUMAINES; GROUPE DE TRAVAIL; INFORMATION; CONSOMMATION; CLIENT; MARCHE; OFFRE; DEMANDE