TY - GEN AU - BROOM AU - CENTER AU - CUTLIP AU - FELLOW TI - Effective public relations SN - 0-13-025445-2 PY - 1999/// CY - NEW JERSEY PB - PRENTICE HALL INTERNATIONAL KW - MANAGEMENT KW - MARKETING KW - RELATION PUBLIQUE KW - COMMUNICATION KW - CONNAISSANCE KW - MEDIA KW - OPINION PUBLIQUE ER -