TY  - GEN
AU  - DESMET
TI  - Marketing direct
SN  - 2-10005-178-4
PY  - 2001///
CY  - PARIS
PB  - DUNOD
KW  - MARKETING
KW  - STRATEGIE
KW  - MARKETING DIRECT
KW  - CLIENT
KW  - COMMUNICATION
KW  - TRANSACTION
KW  - MEDIA
ER  -