Livre
DESMET, Pierre
Marketing direct : concepts et méthodes / Pierre DESMET
. - PARIS :DUNOD :2001
. - 360p. ; 24cm.
-ISBN : 2-10005-178-4
MARKETING; STRATEGIE; MARKETING DIRECT; CLIENT; COMMUNICATION; TRANSACTION; MEDIA
Exemplaires
| Localisation | Cote |
| Magasin | B43959 |