TY  - GEN
AU  - COVA
AU  - COVA
TI  - Alternatives marketing
SN  - 2-1005376-0
PY  - 2001///
CY  - PARIS
PB  - DUNOD
KW  - MARKETING
KW  - MARKETING ONE TO ONE
KW  - CYBERCONSOMMATION
KW  - INFORMATIQUE
KW  - INTERNET
KW  - E-MARKRTING
KW  - CONSOMMATION
KW  - ONSOMMATEUR
ER  -