TY  - GEN
AU  - ZEYL
AU  - ZEYL
TI  - Le trade-marketing
SN  - 2-7117-7981-5
PY  - 1997///
CY  - paris
PB  - Vuibert
KW  - DISTRIBUTION
KW  - MARKETING
KW  - TRADE MARKETING
KW  - MARQUE
ER  -