TY  - GEN
AU  - MASSON
AU  - WELHOFF
TI  - Le merchandising
SN  - 2-10-003121-X
PY  - 1996///
CY  - Paris
PB  - DUNOD
KW  - RENTABILITE
KW  - VENTE
KW  - MERCHANDISING
KW  - DISTRIBUTION
ER  -