Livre
DUBOIS, BERNARD
Marketing management / BERNARD DUBOIS KEVIN LANE KELLER PHILIP KOTLER DELPHINE MANCEAU . - Paris :PEARSON EDUCATION :2006
. - 879p. ; 24cm -ISBN : 2-7440-7201-X
MARKETING; MANAGEMENT; MARQUE; ETUDE DE MARCHE
Exemplaires
Localisation | Cote |
---|---|
Magasin | B45649 |